Detailed sponsorship scouting reports about different sports properties from the 1. and 2. German Bundesliga, such as FC Bayern München, SpVgg Greuther Fürth, SC Paderborn 07 or FC Hansa Rostock.

Tracking all the brands which are currently partnering with each of these football clubs and auditing the different sponsorship assets and activations being harnessed.

For the most comprehensive data coverage, I analysed all different platforms, such as the club´s official website, social media channels, print media, live matches and virtual venues.

Extremely broad sponsorship training obtained at SponsorUnited, focused on the sports & entertainment industry as a whole. Covering not only the most popular sports (football, basketball, American football, etc.), but also innovative and niche markets, such as eSports.

Analysis and discussion of a case study tackling Real Madrid´s financial situation before and after the election of Florentino Pérez as president.

Main topics: the evolution of the Real Madrid´s financial position, the changes introduced by Florentino´s administration and the preparation of the yearly budget of a football club.

Study of Real Madrid´s budget and actual results from 2003/04 and simulation of different budgets for 2004/05. Particular focus on the accelerated depreciation of players´ sporting rights and how it affects the balance sheet.

Analysis of the Euroleague Basketball case study "Euroleague Basketball: the challenges of growing a new league", from 2010.

Euroleague´s current business model and revenue streams, highlighting the impact of the joint-venture between IMG and Euroleague (2015) to the development of the commercial and media rights within the competition.

Study of some of the factors that may impact Euroleague´s external business environment and its competitive level. Conclusion about how decision-makers could strategically improve the competitive position of the Euroleague.

Design of a sports event: concept, planning phases, event execution and final evaluation. 

Proposal of a gender integrated football match between Real Madrid CF and FC Barcelona for the grand opening of the new Santiago Bernabéu stadium.

Definition of the event objectives, resources and its adequate distribution. Analysis of all logistical and auxiliary services relevant on a matchday and definition of regulations, budget and detailed marketing plan. Presentation of the customer satisfaction evaluation tools to assess if the KPI´s were met.

Sports sponsorship strategy for an international Portuguese brand, TAP Air Portugal, considering TAP´s business objectives and their marketing goals.

Selected sport was football, as the most relevant sport not only in the country but in most of the airline´s destinations. The selected sports properties were Cristiano Ronaldo, the Portuguese National team and the FIFA World Cup 2030, assuming Spain & Portugal won the co-hosting bidding.

Sponsorship opportunities for the brand and each of the three sports properties, defining specific actions and initiatives.

Creation of a specialized High-Performance Sports Centre in Portugal to support elite football development in the country.

History and current state of the Portuguese professional football. Location of the HPSC and description of all relevant infra-structures.

Football area (training grounds), medical spaces (sports medicine unit), auxiliary sporting services (technical and physical) and other services which contribute to satisfy the needs of athletes, coaches and sports medicine staff, such as accommodation, nutrition, leisure, life coaching, etc.

Development of a marketing plan for Joma, a Spanish sporting goods company, based on the their current status and global strategy.

Company analysis and market analysis for the Spanish and global sporting goods´ markets. Situational analysis to explain the evolution of Joma´s main advertising strategies and expansion process.

Marketing actions in terms of the 4 Ps, focussed on a specific business unit: football kits. Internal and external analysis to define short-term goals and growth strategies to help Joma achieve its objectives.

Analysis of an existing sports complex to suggest improvement areas.

Assessment of sports spaces and auxiliary areas, its distribution and impact to the functionality of the sports facility. 

Identification of potential limitations, especially in terms of accessibility, space distribution, lack of auxiliary areas and comfort.

Understanding all relevant aspects already covered by the sports complex, as well as the weaknesses in order to be improved. 

Analysis of the Greek financial crisis (2009) and its impact to the core business of the SuperLeague - Greek´s top-tier football organisation.

PESTLE analysis to understand the competitive dynamics of the SuperLeague, considering the long-term impact of the 2009´s financial crisis.

Porter´s 5 Forces analysis to assess the attractiveness of the market and presentation of an investment recommendation based on a SWOT analysis.

The Formula 1´s business model developed during Ecclestone´s tenure and the strategic challenges faced by the new administration.

Addressing the economic disparities between racing teams and the lack of competitive balance as the two main topics.

Analysis of the new Concorde´s Agreement for the 2021-25 period, regarding TV revenues and prize money distribution and discussion about how the new strategic plan could impact the long-term success of the Formula 1 racing industry.

Innovation project for a golf resort located in the South of Portugal, aimed to promote sustainable tourism in the region.

Proposal of a number of innovative services to help develop the long-term tourism in the region, based in three fundamental pillars:

1. Sustainability (solar energy, irrigation systems, renewable materials, etc.)
2. Diversification (differentiated services, premium experiences, etc.)
3. Technology (augmented reality, virtual tours, golf simulator rooms, etc.)

Creation of a case study about a sporting event, the UEFA Euro 2004 (Portugal).

Analysis of the event´s economic impact, media coverage, marketing initiatives and results. Assessment of its impact to the perceived value for residents and to the development of the sporting system in the country. 

Study about the legacy, in particular about how the tangible legacy is still impacting the local economy. Based on my conclusions, I laid out suggestions for future development of such events in terms of planning, execution and legacy.

Distribution strategy for the broadcasting rights into the Spanish market of a boxing event happening abroad.

Analysis of the boxing history in Spain, the Spanish sports media market and all key stakeholders.

Recommendation for a differentiated distribution of the broadcasting rights by type of platform and content. Detailed description of the different platforms and providers chosen for the distribution of audio-visual rights, highlighting influencing factors: pricing, licensing, branding rights, etc.

Analysis of Cricket´s growth potential based on internationalization and innovation strategies.

Growth strategies (market penetration & product development) and initiatives introduced to expand Cricket´s popularity. The importance of technological innovation (big data and data analytics) to the globalization of Cricket.

My proposal to the ICC: to focus on market development and diversification strategies, with specific recommendations of technological innovations and internationalization strategies.

Conception of a digital marketing strategy for a triathlon clothing company to become a market leader in the UK.

Analysis of the market, its growth forecasts and the most relevant competitors to help the brand achieve its business goal.

Settling clear objectives: improve brand awareness, increase revenues, gain market share and reach target audience. Selecting specific tactics, channels and actions: SEO, SEM, content marketing, display advertising, social media marketing. Defining specific key metrics to asses the success of this strategy.

Investment proposal for the acquisition and revitalization of a golf resort in Spain.

Project´s business model, vision, mission and values. Analysis of the resort´s potential value network of revenue-generating services associated with the practice of golf and complementary activities. Market analysis, with a specific segmentation and pricing policy.

Macro and micro analysis to propose specific initiatives to support the new corporate strategy and maximize the growth opportunities of this golf resort.

Social media strategy for the 37th Americas Cup edition coming in 2024.

Outlining the opportunities and potential threats not only to the event but also to the hosting country through a SWOT analysis, considering the event will take place in Auckland, New Zealand.

Social media strategy was designed according to a set of strategic objectives: raise awareness around the event, attract new followers to this competition and develop the region´s place branding. All phases of the social media campaign, outlining specific schedules, objectives, actions and KPI´s.

Quality and customer satisfaction at the Triple Crown of Surfing event series.

Description of the event, its context and the research problem. Aimed to assess the quality of the event through market information not visible at the moment and to understand which areas are important to increase overall customer satisfaction.

After defining the research questions, methodology and execution phases, I designed a comprehensive questionnaire using traditional scales, such as the Likert scale.

Design of a public facility containing an heated swimming pool intended for intensive use in a residential area of Madrid.

Plan and design of an high functional athletic facility, while reducing costs and simplifying its maintenance processes. 

Considering the researched demand, the proposal included the construction of three basins (one multi-purpose, one instructional and one for children).  Detailed analysis of the structural design of the basins and all relevant auxiliary areas.

Sports for development idea turned into a business model that could harness the power of football to promote individual and social development.

The project covered all the phases for the creation of an international football boarding school under the principles of equality, integration and human development.

Strategic analysis for a market overview which helped setting the strategic objectives. Extensive external analysis of this social enterprise and detailed Marketing, Operations & HR plans. Financial plan focussed on funding and investment, with an in-depth analysis to determine the project´s feasibility.

Practical Guide to Access the Tunisian Market is a report I produced in 2013 for the Agency for Investment and Foreign Trade of Portugal (AICEP), aimed to support the internationalization process of Portuguese companies in Tunisia.

General characteristics of the country, political landscape, main macroeconomic indicators and relevant infra-structures.

Comprehensive business analysis and a set of detailed information, such as travel advice or a list of all relevant tradeshows across the country.

Study of the motivational factors behind the health tourism phenomenon and its market dynamics.

Study of the factors impacting international demand for health tourism and the Tunisian market dynamics. Description of the medical and well-being tourism infrastructures, health products and complementary services.

Analysis of Tunisian marketing and advertising strategies developed since 2011 and my recommendations on how Portuguese companies could invest and benefit from the development of health tourism in Tunisia.